Webinar on Importance of Design in Business

About the Session

Design is a strategic tool that drives innovation, strengthens entrepreneurship, and enhances institutional impact. This webinar explores how design thinking connects academic knowledge with real-world problem-solving.

Objectives

• Introduce design as a growth strategy

• Strengthen innovation and incubation outcomes

• Encourage user-centric thinking in academia

What You’ll Learn

• Core principles of design thinking

• Applying design in startups and research

• Building market-relevant, scalable solutions