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Consultation Focus
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Organization Profile
Consultation Focus
Business
Strategy
Skills &
Capability
Technology & Systems
Consultation Focus
How are new product or service opportunities typically identified in your organization?
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Leadership Intuition
Customer Feedback
Market Research
Structured Innovation Process
How consistently does your organization conduct structured customer or user research before launching new initiatives?
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Rarely conducted
Conducted ocassionally
Conducted regularly for key initiatives
Integrated into prodcut & service development
What happens to insights collected from customers or users?
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Informal disscussion
Shared in reports but rarely acted upon
Used for periodic decision maker
Systematic Integrated into development processes
What is the biggest unmet customer need your organization is currently trying to address?
How does your organization differentiate its offerings from competitors?
*
Required
Primary-price-based
Featured-based differentiation
Customer expereince differentition
Unique value proposition clearly positioned
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